Over the past 20th and now 21st century and arguably even before that, we have witnessed the commodification of Jesus and religion. As Emergents can we see this as a benign reaction to the commercialisation of other aspects of life, or there a more sinister force at work or ill effects upon our perception of Jesus and religion in general. Is religion forced, and in fact happy to compete in the information market place or does this devalue our beliefs and our faith, should we stand back and work against these trends?
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